Backlink
A link from one website to another. Backlinks are an essential factor in search engine rankings, as they indicate the authority and popularity of a webpage.
Bounce Rate
The percentage of visitors who leave a website after viewing only one page. A high bounce rate may indicate that the webpage does not meet visitor expectations or lacks engaging content.
Backlink Profile
The collection of backlinks pointing to a specific website or webpage. A strong backlink profile includes high-quality, authoritative links from diverse sources.
Broken Link
A hyperlink that no longer leads to a valid webpage. Broken links can negatively impact user experience, search engine crawling, and website authority.
Backlink Profile Analysis
The process of evaluating the quality, quantity, and relevancy of backlinks pointing to a website. Backlink profile analysis helps identify areas for improvement, assess competitor strategies, and monitor the health of a site’s link profile.