Canonical URL
The preferred version of a webpage that search engines should index when multiple versions of the same content exist. It helps avoid duplicate content issues.
CTR (Click-Through Rate)
The ratio of users who click on a specific link or ad to the number of impressions it receives. It is often used as a measure of the effectiveness of an online advertising campaign.
Conversion
The desired action taken by a visitor on a website, such as making a purchase, submitting a form, or signing up for a newsletter. Conversion rate measures the percentage of visitors who complete the desired action.
Crawling
The process by which search engine bots discover, access, and analyze webpages on the internet. It is the first step in indexing and ranking content.
Cross-Linking
The practice of linking between different pages or websites owned by the same entity. Cross-linking can help search engines discover and index related content.
CSS (Cascading Style Sheets)
A stylesheet language used to describe the presentation and formatting of a document written in HTML or XML. CSS is often used for styling webpages and improving their visual appeal.
Caching
The process of temporarily storing web content to deliver it faster to users upon subsequent requests. Caching improves website performance and reduces server load.
Cloaking
A black-hat SEO technique where different content is presented to search engines and users. Cloaking is against search engine guidelines and can result in penalties.
Competitor Analysis
The process of researching and evaluating the strategies, strengths, and weaknesses of competitors to gain a competitive edge. Competitor analysis helps identify opportunities and benchmark performance.
Conversion Rate
The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form. Conversion rate is a critical metric for measuring the effectiveness of marketing campaigns.
Crawling Errors
Issues encountered by search engine crawlers when accessing and analyzing webpages. Crawling errors can occur due to server problems, misconfigured robots.txt files, or other technical issues.
Cross-Domain Canonical
A canonical tag used to indicate the preferred version of a webpage when multiple domains are involved. Cross-domain canonicals help consolidate the authority of similar content across different domains.
Canonicalization
The process of selecting the preferred URL when multiple URLs have similar or identical content. Canonicalization helps avoid duplicate content issues and consolidates link equity.
Click-Through Rate (CTR)
The ratio of clicks to impressions for a specific link or ad. CTR is often used to measure the effectiveness and relevance of online advertising and search engine results.
Competitor Research
The practice of analyzing and monitoring competitors’ strategies, strengths, weaknesses, and performance. Competitor research helps identify opportunities, benchmark performance, and refine marketing strategies.
Conversion Rate Optimization (CRO)
The process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. CRO aims to increase conversions and maximize the value of website traffic.
Canonical Tag
An HTML tag used to indicate the preferred version of a webpage when duplicate content exists. Canonical tags consolidate link equity and prevent duplicate content issues.
Click Fraud
Illegitimate or fraudulent clicks on online ads, often generated by bots or individuals with malicious intent. Click fraud can waste advertising budgets and skew performance metrics.
Conversion Funnel
The series of steps that a user goes through before completing a conversion on a website. The conversion funnel typically includes awareness, consideration, and decision stages.
Crawl Budget
The number of pages a search engine is willing to crawl and index on a website within a given time period. Optimizing crawl budget ensures that important pages are prioritized for crawling and indexing.
Cross-Platform Compatibility
The ability of a website or application to function and provide a consistent user experience across different devices and operating systems.
Crawling Errors
Issues encountered by search engine crawlers when accessing and analyzing webpages. Crawling errors can occur due to server problems, misconfigured robots.txt files, or other technical issues.
Cross-Linking
The practice of linking between different pages or sections within a website. Cross-linking helps search engines discover and index related content and improves user navigation.